Behind every great team is a great manager Albion have had great teams and managers


1890 - 1892 Louis Ford



Louis Ford (born 1845 in West Bromwich) was a businessman, football administrator and football referee.

Ford joined the committee of West Bromwich Albion in the late 1880s, serving as honorary financial secretary from 1887-1890.

He performed the role of general secretary (manager) from 5th June 1890-1892, receiving an annual salary of £50 as Albion's first official, paid secretary. He was also responsible for bringing John 'Baldy' Reynolds, Willie Groves and Roddy McLeod to the club Ford also served as an FA councilor from 1890-1893 and was vice-president of The Football League from 1894-1897. During his time in charge Albion finished 12th out of 12 teams in 1891 and again 12th out of 14 teams in 1892





 1892 - 1894 Henry Jackson

Henry 'Swin'' Jackson was a member of Albions first board of directors, He remained a director for two years taking over as the clubs general secretary - manager after his first year a post which he held for 18 months before handing over to Ted Stephenson. Under Jackson Albion finished 8th out of 16 Teams



1894 - 1895 Edward Stephenson

Edward Stephenson (born c. 1852 in West Bromwich) secretary-manager, who performed that role at West Bromwich Albion from November 1894 to January 1895. After just eight weeks He was dismissed from the post for incompetence.  5 wins, 1 draw, 9 defeats He remained an avid supporter and shareholder of the club.



1895 - 1896 Clement Keys


Albions former finacial secretary manager took over from Ted Stephenson short reign and remaind in charge until the end of the season.




1896 - 1902 Frank Heaven



Frank Heaven was appointed as secretary -manager of West Bromwich Albion 25 August 1896, his annual salary starting at £104. He became Albion's general financial secretary in June 1897, and helped to oversee the club's move to their new ground, The Hawthorns, in the summer of 1900. In May 1902 he was asked to resign his post following a disagreement over policy with Albion's directors He died tragically on Boxing Day in Worcester in 1905 aged 32.



1902 - 1948 Fred Everis



Fred Everiss (born 1882 in West Bromwich) was secretary-manager of the English football club West Bromwich Albion and also served the club as assistant secretary and later as a director.The true son of West Bromwich Albion football club, Everiss joined Albion's office staff in 1896. He was appointed secretary-manager in 1902, a post he would hold until 1948, helping Albion reach three FA Cup finals 1912, 1931, 1935 to second and first division Championships 1911,1920 also the double in 1931 of promotion from the second division and winning the FA Cup. His 46 years in the job technically make him English football's longest serving manager of all time, although much of his combined role was administrative, and the job of picking the team was left to the directors. Indeed Albion did not create the full-time post of 'manager' until Everiss retired from his position, becoming a director until 1951.

Under Everis over 1750 competitive matches inluding both world war leagues



1948 - 1952 Jack Smith



Jack Smith (born in Aberaman,  1911 began his association with the Albion as a 16-year-old trialist  Not making the grade he moved on to play for Aberaman, Aberdare Athletic, Merthyr Town, Wolverhampton Wanderers (1930-34), Bristol Rovers (1934-35), Swindon Town 1935-37) and Chelsea (1938-44). He guested in over 70 games for Albion during World War Two and coached at Molineux (1946-48) before becoming Albion's first- official manager (appointed on 22 1948). He remained in office until 17th April1952, when he left The Hawthorns to become boss at Reading, holding office.

He guided Albion to promotion from Division Two in 1948-49 signed some exceptionally fine players, including Ronnie Allen.

When he retired from football he became an Hotelier in Dorset

Jack Passed away 1975 aged 63

 Under Smith Played 177 games won 70 drew 45 lost 65


1952 - 1953 Jessie Carver




Under Carver Played 19 games won 10 drew 4 lost 5



1953 - 1959 Vic Buckingham


 Vic Buckingham born in Greenwich, London, in October 1915 played full-back for Bromley and Tottenham Hotspur, and gained two England Wartime caps. Prior to joining the Albion he had been manager at Bradford Park Avenue. He began work at the Albion on 2 February 1953 and remained at The Hawthorns until 18 June 1959. He led Albion to the runners'-up spot in the First Division and to FA Cup glory over Preston in 1954; He left the club soon after returning from a summer tour to Canada and the US. Signing some brilliant players along the way, among them Maurice Setters, Graham Williams, Bobby Robson and Derek Kevan. After leaving the Albion He later managed Ajax Amsterdam (two spells), Plymouth Argyle, Sheffield Wednesday, Fulham, Ethnikos (Greece), FC Barcelona and Sevilla (1972). He passed away in Worthing in 1995 at the age of 79.


Under Buckingham Played 306 games won 135 drew 65 lost 96




1959 - 1961 Gordon Clark



Gordon Clark born in Guisborough in April 1914 before joining Albion he managed Aldershot; He was appointed as Albion's chief scout in 1955 and moved into the manager s chair at The Hawthorns on 9 July 1959, remaining there until 11 October 1961. After leaving Albion he joined Sheffield Wednesday were he joined his old boss Vic Buckingham as assistant manager, He then became Peterborough United manager, Arsenal chief scout, Fulham assistant manager, Philadelphia Fury senior coach and Queens Park Rangers assistant manager, retiring from football in 1980. He also took Peterborough to the League Cup semi-final in 1966, where they lost to Albion over two legs. His best signing for Albion was to sign his namesake Clive Clark from QPR... Gordon Clark, passed away on 18 October 1997,

Under Clark Played 100 games won 42 drew 19 lost 39




1961 - 1963 Archie Macaulay



Archie Macaulay born in Falkirk in July 1915. After retiring as a player He joined Dundee as trainer coach and managed Norwich City, before taking over at Albion on 19 October 1961, agreeing a £3,000-a-year salary. He remained at the Albion until the 2 April 1963 and after that managed Brighton & Hove Albion. Where he led them to a fourth division title in 1965, on retirement from the world of football he become a traffic warden in Brighton. While at Albion he made  two serious errors by selling Derek Kevan to Chelsea and Bobby Robson to Fulham

Under Macaulay Played 65 games won 27 drew 16 lost 22 



1963 -1967 Jimmy Hagan


Jimmy Hagan born Washington County Durham January 1918, Had a trial for Albion in 1933 but did not make the grade but he then went on to play for Washington Colliery, Liverpool, Derby County, Sheffield United, He spent 20 years at Bramell Lane making 364 league apperances and scoring 118 goals. Took control of the Albion 10th April 1963 with an away game at Arsenal losing 3-2 .In December that year the players threatend strike action as they were not allowed to train in track suit bottoms, Hagan refusing to give in to the demands at first was involved in an accident at the Spring Road trainning ground when his new car he had only recently recieved shot of in reverse down the steep embankment. The players who were not happy with Hagan at the time ran down the emabnkment and carried him up to saftey and in to the waiting ambulance. Hagan instead of thanking them looked at them panting and said "The trouble with you lot is you aint fit". The strike threat was lifted and Albion then went on to  7 games unbeaten.                In1966 he led the Albion to the first of two league cup final appearances in a 5-3 aggregate victory over West Ham United. The 3-2 defeat in the 1967 Cup Final to third division Queens Park Rangers, after Albion were leading 2-0 at half time along with a poor league run led to his dismissal at the end of the season.

However his best signings Jeff Astle from Notts County £25,000, John Kaye from Hull City £28,000, John Osbourne from Chesterfield£10,000 and John Talbut Burnly £30,000 all helped Albion win the FA Cup in 1963

Under Hagan Played 201games won 90 drew 48 lost 73



1967 - 1971 Alan Ashman


 Alan Ashman Born in Rotherham 1928, a former chicken farmer, played centre forward for Sheffield United Nottingham Forest amd Carlisle United retired from playing 1959. He then went on to coach Penrith F.C and his former club Carlisle United before taking charge of Albion May 23rd 1967, His first league game in charge was against Chelsea August 19th 1967, He guided Albion to glory in the FA Cup in 1968 and as runners up in the League Cup in 1970. He signed the clubs first £100,000 player Colin Suggett also signing John Wile, Jim Cumbes.

Under Ashman Albion played 229 games won 79 drew 71 lost 79



1971 - 1975 Don Howe



Don Howe born in Wolverhampton in October 1935 was an amateur with Wolverhampton Wanderers before spending 14 years with Albion. After leaving The Hawthorns he served with Arsenal but a broken leg curtailed his career. He later became a very successful coach with Arsenal helping Bertie Mee's team to the double in 1971. The opportunity for him to be a manager in his own right was given to him by the Albion and he took over from 9 July 1971 to 6 April 1975,

Under his leadership Albion were relegated from Division one. Some of his signings included Ally Brown, David Shaw, Willie Johnston and Bobby Gould, Gould was seen by Howe as the replacement for Jeff Astle, who Howe sold to Hellenic, He also sold Asa Hartford to Manchester City, Goalkeeper Peter Latchford to Celtic. After his departure from the Albion he returned to coaching duties in Turkey and Saudi Arabia, returning to England to join Leeds United, Arsenal (again), Chelsea and QPR.

Under Howe Albion played 196 games won 62 drew 55 lost 77 



1975 - 1977 Johnny Giles



Johnny Giles born in Cabra, Dublin, in January 1940 became player-manager of Albion on 19 June 1975, staying in this position for almost two years until 27 May 1977. The appointment of a player manager at that time was never heard of in the higher divisions and especially the appointment of someone who had never managed  at all was seen as a big gamble.


However Giles was seen by some as the obvious replacement to manage Don Revie's successful Leeds United team before Brian Clough eventually took over all be it for 44 days... The Leeds board were not prepared to take the gamble on an untested manager even one who had be mentored by Don Review, but the Albion directors were ,Leeds United loss our gain. The gamble paid off when in his first spell in charge he guided Albion to promotion in 1975 - 76. He resigned from the Albion after a very successful spell in 1977. Saying that he only intended to stay two seasons.

On leaving the Albion He was became player-manager of Shamrock Rovers, guested for Philadelphia Fury and coached Vancouver Whitecaps prior to having a second spell as Albion chief from 13 December 1983 to 29 September 1985 he bought in some quality players, including Paddy Mulligan, Mick Martin, Laurie Cunningham and Tony Godden, completely transforming the team.

He returned to manage the Albion again in 1984 but under his own admission latter said that it was the wrong thing to do and should not have returned to the Albion

Under Giles Albion played 187 won 56 drew 54 lost 77 

This was in his two spells as manager



1977 - 1978 Ronnie Allen



.Ronnie Allen born in Fenton, Stoke- on-Trent, in January 1929 as a player he represented England 5 times, Port Vale, Albion and Crystal Palace before retiring in 1965. He later coached/managed Wolves, Athletico Bilbao, Sporting Lisbon and Walsall before returning to The Hawthorns as Albion's boss on 22 June 1977. He stayed for six months, up to 22 December, but left as he was not given a permanent contract, instead the board wanted to see how things looked at the end of the season this was at the time he had taken the Albion to the top of the league table.

When he left it was to take over as coach of the Saudi Arabia National team. He went on to manage Panathinaikos, had a second spell as Albion's boss from 26 July 1981 to 30 June 1982 when he led the Albion to the FA Cup and  League Cup semi finals and was then named as the club's general manager. Allen later returned to The Hawthorns as coach in the 1990s. He died in June 2001, aged 72.

Under Allen Albion played 77 won 30 drew 20 lost 27

 This was in his two spells as manager


1978 - 1981 Ron Atkinson



 Under Atkinson Albion played 232 won 95 drew 74 lost 63

 This was in his two spells as manager


1981 -1982 Ronnie Allen



1982 - 1984 Ron Wylie     


Under Wylie Albion played 80 won 30 drew 16 lost 34



1984 - 1985 Johnny Giles


 See 1975 - 76 Above




1985 - 1986 Nobby Stiles

Under Stiles Albion played 23 won 4 drew 8 lost 11



1986 -1987 Ron Saunders

Under Saunders Albion played 67 won 14 drew 19 lost 34



1987 - 1988 Ron Atkinson




1988 - 1991 Brian Talbot



 Under Talbut Albion played 121 won 39 drew 38 lost 44



1991 - 1992 Bobby Gould

 Under Gould Albion played 69 won 24 drew 23 lost 22


1992 - 1993 Ossie Ardiles

 Under Ardiles Albion played 59 won 33 drew 11 lost 15



1993 - 1994 Keith Burkinshaw


Under Burkinshaw Albion played 71 won 17 drew 19 lost 35



1994 - 1997 Alan Buckley


 Under Buckley Albion played 124 won 41 drew 37 lost 46


1997 - 1997 Ray Harford


In February 1997, Harford was named as the replacement for Alan Buckley. When Harford took over Albion were  just above the relegation zone in Division One, Harford did much to keep the club clear of relegation. Despite a promising start to the following season the best for 50 years, he found it tiring to travel the 100+ miles from his Berkshire home to the Black Country on an almost daily basis, and in December 1997 moved to Division One rivals Queens Park Rangers. August 2003.

Ray Harford passed away 9th

 Under Harford Albion played 44 won 20 drew 7 lost 17


1997 - 2000 Denis Smith

Under Smith Albion played 74 won 22 drew 20 lost 32



2000 - 2000 Brian Little


Brian Little born in Co. Durham in November 1953, a former Hawthorns trialist, was appointed as Albion's manager on 11 August 1999, failed to impress and after a run of disappointing results he was sacked on 6 February 2000.

Under Little Albion played 42 won 9 drew 18 lost 15


2000 - 2005 Gary Megson


Gary Megson, born Manchester May 1959, Took charge at Albion on 9 March 2000. He made a few signings to help pull Albion away from relegation back to the old third division, Neil Clement, Brian Jensen, Des Lyttle, Georges Santos, Tony Butler and re signed the Albion Hero Bob Taylor. The last day of the season Albion beat Charlton 2-0 to remain in the Championship, the following season under Megson they reached the play-off semi finals, but were denied by Bolton Wanderers for a place in the final, the following season they achieved promotion back to the premiership.


He did an excellent job at The Hawthorns, twice leading the Albion into the Premiership while signing several quality players to boot. Unfortunately things started to go wrong a third of the way into season 2005-06, and as a result he lost his job on 26 October.



Under Megson Albion played 222 won 96 drew 70 lost 66



2005 - 2006 Brian Robson


Bryan Robson, OBE born in Chester- le-Street in January 1957 played for Albion from 1972 to 1981, making almost 250 senior appearances and scoring 46 goals. He was appointed manager of Albion on 9 November 2004, Robson was never really accepted back by some sections of the Albion fans as they never forgave him for leaving to join Manchester United in 1981 and what they saw as the breakup of the great team of the 70s.

At the end of his first season he helped the Albion achieve the cGreat Escape' on the last day of the season, but failed to keep the team in the Premiership the following season and after a run of poor results was dismissed on 18th September 2006.

 Under Robson Albion played 82 won 20 drew 24 lost 38




2006 - 2009 Tony Mowbray


Mowbray guided West Brom to the Football League Championship title, meaning promotion to the Premier League and reached the semi-final of the FA Cup,. Mowbray won the Championship manager of the month award for April as well as the League Managers Association manager of the year award Albion appointed Mowbray as the manager on 13 October 2006. Mowbray faced the tough task of getting the Albion back to the Premier League after relegation the previous season. To Mowbrays credit he managed to turn around the club's poor away form, however an indifferent run of results at home towards the end of the season meant that Albion finished fourth in The Championship table behind  Sunderland, Birmingham City and Derby County, and faced the lottery of the Championship Play-Offs, Afrter beating Wolves in the Semi Final Play offs, Albion lost 1-0 to Derby County in the Wembley final. Following the disappoint ment of losing the play offs Mowbary cleared out some senior players and set about building a squad to get the Albion back in the Premership. Despite the large changes in his squad, in September 2007, At the start of 2008, Mowbray's young Albion team topped the table, for their attractive brand of attacking one touch passing football, a reflection of Mowbray's staunch footballing philosophy. won plaudits from the media and supporters alike After a poor 2008-09 season, Albion were relegated from the Premier League, finishing 20th. Mowbray was still thought highly of by the fans with the fans wearing Mowbray masks at their last game of the season against Blackburn Rovers. Mowbray left the club for Celtic shortly afterwards.

Under Mowbray Albion played 140 won 57 drew 32 lost 51




2009 - 2011 Roberto Di Matteo

Di Matteo was appointed manager of West Bromwich Albion on 30 June 2009, shortly the exit of former manager Tony Mowbray to Celtic. In his first season, the team finished second in the  Championship, behind Newcastle United, and won automatic promotion to the Premier League.

 Di Matteo paid a return visit to Stamford Bridge as head coach of West Bromwich Albion, on the opening day of the 2010-11 Premier League season but saw his side lose 6-0 to Chelsea. Better results in following matches led to the best start in a Premier League Season by the club, and Di Matteo was also named Premier League Manager of the Month for September 2010, During December 2010 and January 2011, the club had a period of poor form, winning only one of ten matches. Following a 3-0 defeat to Manchester City on 5 February 2011, he was relieved of his duties with immediate effect,



 Under Di Matteo Albion Played 83 Won 40 Drew 19 Lost 24

2011 - 2012 Roy Hodgson


 Roy Hodgson appointed Head Coach of West Bromwich Albion 11th Feb 2011

Roy Hodgson was born 9 August 1947 in Croydon Hodgson,  has managed sixteen different teams in eight countries, guided the Switzerland national team to the last 16 of the 1994 World Cup and qualification for Euro 1996; he managed the Finland national team, guiding them to their highest ever FIFA ranking of 33rd place,. He has been the beaten finalist in the UEFA Cup and the Europa League. Hodgson has also coached club sides, Malmö, Internazionale, Blackburn Rovers, Grasshoppers, FC Copenhagen, Udinese, Viking, Fulham and more recently Liverpool.

Appointed England Manager 14th May 2012

Under Hodgson Albion played  54 Won 20 drew 13 Lost 21


 2012 - 2013 sTEVE cLARKE


Clarke was announced as the new manager on 8 June 2012 having signed a two-year contract. The job was Clarke's first permanent management role for any club; Albion began the Clarke era with a 3-0 home win against Liverpool on the opening day of the Premier League season. Then followed that result up with a 1-1 away draw against Tottenham Hotspur, and a 2-0 win at home to Everton. .In November the club won four consecutive matches in a row for the first time since 1980, defeating Southampton, Wigan, Chelsea and Sunderland respectively Due to his efforts in November, Clarke was awarded the Barclays Premier League Manager of the Month. Although the team would go on to lose their next three matches Clarke lead the club to a record breaking 48 points- their highest number of points in a Premier League season. And ended the season in style with a dramatic 5-5 draw with Manchester United. The draw saw West Brom finish 8th in the table on 49 points- their best finish since 1981. 28th September 2013 saw Albion secure an historic 2-1 victory against league champions, Manchester United, their first win at Old Trafford in 35 years  However under his leadership they won only one further game, a 2-0 home defeat of Crystal Palace on 2nd November 2013. 9th November Clarke's team were minutes away from securing a historic win at Stamford Bridge that would have ended Jose Mourinho's undefeated home record, but a controversial penalty decision ensured that the game ended 2-2. A further draw and four straight defeats followed and on 14 December 2013 Clarke was placed on gardening leave until May 2014, after a 1-0 loss at Cardiff City. This defeat had left the club two points above the relegation zone in 16th place. They had won nine of the previous 41 Premier League game.



 2014 - 2014 PEPE MEL


Mel started coaching one year after retiring FROM PROFFESIONAL FOOTBALL, his first club AS COACH being amateurs CD Coslada in the Community of Madrid. In 2001, His first professional move into coaching he moved to Real Murcia were after one year at Real Murcia in division two, he replaced Rafael Benítez as coach. He then moved to CD Tenerife unfortunately his first season as a coach ended in relegation

In the following four seasons Mel worked in the second level, learning his trade from the ground up but he was sacked early into the 2005-06 season by Polideportivo Ejido. Shortly after he dropped down a level and moved to Rayo Vallecano, helping the Madrid outfit return to the second division in his second year, subsequently leading the side to the fifth place,

On 15 February 2010, after a string of poor results, Mel was sacked by Rayo,

 In the summer he signed with former side Betis, also in the second division were he led Betis back to the Spanish La Liga in his first year.

Mel coached Betis to the seventh position in the 2012-13 season, with the subsequent qualification to the UEFA Europa League. He was sacked on 2 December 2013, however, after falling to a 0-4 derby loss at Sevilla FC and conceding a last-minute 2-2 home equalizer to Rayo Vallecano.

Mel's First game in charge WAS at home to Everton on Monday 20th January 2014


2014 - 2014  ALAN IRVINE


Appointed Albion Manager June 14th 2014. First attempt at premiership managerial role following failed managerial attempts with Sheffield Wednesday and Preston North End.WAS DISMISSED 29TH DECEMBER 2014



2015 - ???? tONY PULIS



Pulis was born in the Pill area of Newport, in Wales.

Began his Managerial career with Bournemouth in 1992 before

joining Gillingham in 1995 this was followed by a short stay at

Bristol City where he was never accepted by the fans due to

him playing for Bristol Rovers and another short stay at

Portsmouth. He then joined stoke city in 2000 as part of Steve

Cottrell's back room staff until Cottrell was dismissed and

Pulis was given the manager's position. Pulis set about saving

Stoke from relegation and the following season he got them

to 11th. There was a dispute between the owners and Pulis at

Stoke and as always it's the manager not the board who go. He

quickly found employment with Plymouth Argyle and again

turned them around and Plymouth finished 14th in the

Championship. Stoke had had a change of ownership and came

calling for Pulis to return. He did return and took Stoke to

the premiership and to their first ever FA Cup final and into

Europe Stoke made a poor start to 2013 picking up just a point in

January Performances and results remained poor in February

and Pulis came under heavy criticism from supporters after a

uninspiring home defeat against West Ham United. Victories

against Queens Park Rangers and Norwich City saw Stoke avoid

the threat of relegation and they finished the 2012-13 season

in 13th position. Pulis left the club on 21 May 2013 after a

meeting with Chairman Peter Coates. On 23 November 2013 Pulis

was appointed manager of Crystal Palace on a two-and-

half-year contract His first win came on 3 December 2013, a 1-0

home win against West Ham United. Under Pulis Palace became

a more solid team defensively and they went on a run of five

consecutive victories This run of form earned Palace

mathematical safety and saw Pulis named as manager of the

month for April 2014. Palace finished the 2013-14 seasons in 11th

position with 45 points which saw Pulis named as the Premier

League manager of the year. Shortly before the start of the

subsequent season, however, Pulis left the club "by mutual

consent", after not being backed in the transfer market by

the Palace board. On 1 January 2015, Pulis was appointed head

coach at by Albion. He won his first game in charge 7-0 against

Conference Premier side Gateshead in an FA Cup third round

match Followed by his first premier league match against

Hull City.